The 90-Minute Focus Method

Barbara Baxter is a productivity consultant, speaker, and the founder of Focus & Finish, a training firm that helps teams and busy professionals reclaim the deep work their careers depend on. Over the past fifteen years her clients have ranged from Fortune 500 product teams to two-person startups, and her workshops on attention management have reached tens of thousands of professionals across North America and Europe.

Barbara began her career in marketing leadership, where she spent more than a decade managing teams whose calendars had consumed their workdays — the experience that led her to develop the 90-Minute Focus Method and to test it with clients long before writing about it. Her approach sits at the intersection of cognitive science and daily practicality: she translates research on attention, ultradian rhythms, and habit formation into routines that professionals can actually keep. Her writing has appeared in leading business and technology publications, and she speaks regularly at conferences on productivity, attention, and the future of work.

When she is not teaching focus, she is practicing it: a daily writing habit, long walks, and a firm rule about where her phone sleeps. She lives in Portland, Oregon, with her family. You can find her work, her newsletter, and the free focus planner templates on her website.