Lauterino Perez is a decision psychologist and executive coach who has spent more than fifteen years helping leaders, clinicians, creators, and first responders make clear choices under pressure. Early in his career, working in high-stakes operational environments where a slow or foggy decision could cost time, money, and trust, he noticed a recurring pattern: the brightest people in the room were often the ones most paralyzed by choice, drowning in analysis precisely when their judgment was needed most. That observation launched a decade of study and practice at the intersection of cognitive psychology, behavioral economics, and coaching.
His approach is deliberately practical. Rather than asking clients to think harder or longer, he teaches them to change the conditions of the decision itself—to pause before they spiral, to name the real question, to shrink the number of options, to commit on a deadline, and to review without shame. The system at the heart of this book is the same one he has used with hundreds of individual clients and teams, refined in workshop rooms and boardrooms until it was stripped down to what actually works.
Lauterino writes and teaches widely on decision-making, and his essays have appeared in business and wellness publications. He works with organizations on decision culture and with individuals who are navigating career changes, caregiving burdens, and the heavy, ordinary crises of modern life. He lives with his family in a city that never sleeps, which—he likes to joke—gives him endless opportunities to practice what he preaches. This is his first book.