Change for Good means more than lasting transformation. It is change grounded in purpose and psychology.

This unique compendium bridges the gap between strategy and psychology in a way that traditional business books do not: Most strategy texts overlook the behavioral dimension, while psychology books rarely tackle strategy.

Change is inevitable, but success is not. With highlighted examples and management tools, the book responds to a growing demand among leaders: Purpose-led transformation frameworks that are both actionable and rooted in evidence-based human behavior. Truly at the heart of business and academia.

This useful, easy to read book benefits everyone in business, leaders and executives, academics, coaches, and everyone in MBA and executive education.

Edward Istvan Huizenga