The Knowledge Enterprise: Innovation Lessons from Industry Leaders
About this ebook
The knowledge enterprise identifies the critical elements of the strategies and organisational dynamics relentlessly pushing all parts of the corporation towards breakthrough innovations. It is about mastering innovation as the driving force to make a difference to society, people and healthcare.
Where to play and how to win? Traditional approaches don't work. The book elaborates on the roadmap for future growth, the strategic choices and the change-provoking practices needed to realise the next level of company growth.
The second edition also reprises how the knowledge enterprise creates competences and assets that make the company distinctive to enter new business and markets.
The latest management thinking is integrated with intriguing, and entirely new, real-world examples. With vivid stories from leading companies like Royal DSM, High Tech Campus Eindhoven, Newtricious and Janssen Pharmaceutical companies of Johnson & Johnson, this edition reveals how to master business innovation and reinvent industry boundaries.
