Propaganda
About this ebook
Through analysis of politics, business, media, and public opinion, Propaganda provides a fascinating look at the relationship between communication and society. The book remains an important text for readers interested in public relations, marketing, media studies, psychology, and the ways information influences collective decision-making.
About the author
Edward L. Bernays (1891–1995) was an Austrian-American pioneer in the field of public relations and is often regarded as one of the founders of modern public relations. A nephew of Sigmund Freud, Bernays applied ideas from psychology and social science to understand and influence public opinion. He worked with corporations, organizations, and public institutions, developing communication strategies that shaped modern advertising and public relations practices. His writings, including Propaganda, had a lasting impact on the study of media, persuasion, and mass communication.