Propaganda: The Engineering of Consent
Edward L. Bernays
Ravenio Books · AI-narrated by Marcus (from Google)
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3 hr 37 min
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About this audiobook
Published in 1928, Propaganda is Bernays's frank and unsettling account of how public opinion is manufactured. Drawing on the psychological principles of his uncle Sigmund Freud, Bernays argued that mass behavior could be shaped without people knowing they were being influenced — what he called "the engineering of consent." Startling in its candor and chilling in its prescience, it remains the essential text for understanding the hidden architecture of modern persuasion.
Published in 1928, Propaganda is Bernays's frank and unsettling account of how public opinion is manufactured. Drawing on the psychological principles of his uncle Sigmund Freud, Bernays argued that mass behavior could be shaped without people knowing they were being influenced — what he called "...
About the author
Edward L. Bernays (1891–1995) was an Austrian-American pioneer in the field of public relations, referred to in his obituary as "the father of public relations." A nephew of Sigmund Freud, he was among the first to apply the psychology of the subconscious to the manipulation of public opinion, and was named one of the hundred most influential Americans of the twentieth century by Life magazine.
Edward L. Bernays (1891–1995) was an Austrian-American pioneer in the field of public relations, referred to in his obituary as "the father of public relations." A nephew of Sigmund Freud, he was among the first to apply the psychology of the subconscious to the manipulation of public opinion, an...
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