Mastering Digital Marketing: From Fundamentals to Future Trends
Olubusayo Aina
Climate, ESG, Renewable Energy and Sustainability Book 77 · Olubusayo Aina
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About this ebook
Let’s start with the obvious:
Digital marketing is everywhere.
Every scroll on Instagram, every YouTube ad before a video, every email in your inbox — it’s all part of someone’s marketing strategy. And whether you’re a business owner, freelancer, marketer, or simply someone curious about why you keep seeing that same pair of shoes online, understanding digital marketing has never been more important.
The truth is, the rules of marketing have completely changed. Ten years ago, you could buy a few ads, run a mailer, and call it a day. Today, it’s not enough to just show up — you have to show up in the right place, at the right time, with the right message… and then keep doing it consistently.
Sounds overwhelming? Don’t worry. That’s why this book exists.
Let’s start with the obvious:
Digital marketing is everywhere.
Every scroll on Instagram, every YouTube ad before a video, every email in your inbox — it’s all part of someone’s marketing strategy. And whether you’re a business owner, freelancer, marketer, or simply someone curious about why you ...
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