About this ebook
It rarely begins with a crisis.
There is no alarm.
No dramatic announcement.
No single morning when the CEO walks into the boardroom and declares, “Our organization is in danger.”
It begins quietly.
A customer leaves.
A competitor moves faster.
A new technology appears.
A talented employee resigns.
A familiar product begins to lose relevance.
A process takes a little longer.
Costs rise.
Margins shrink.
Something that once worked perfectly begins to feel strangely inadequate.
At first, nobody is particularly worried.
After all, the organization is still profitable.
The buildings are still standing.
The employees are still at their desks.
The phones are still ringing.
The reports still look respectable.
Business continues.
And that is often when the greatest danger begins.
Because while the organization is looking at yesterday's numbers, tomorrow is already arriving.
