Propaganda: The Engineering of Consent
Edward L. Bernays
Ravenio Books
star
1 review
Ebook
118
Pages
Tools
info
family_home
Eligible
info
About this ebook
Published in 1928, Propaganda is Bernays's frank and unsettling account of how public opinion is manufactured. Drawing on the psychological principles of his uncle Sigmund Freud, Bernays argued that mass behavior could be shaped without people knowing they were being influenced — what he called "the engineering of consent." Startling in its candor and chilling in its prescience, it remains the essential text for understanding the hidden architecture of modern persuasion.
Published in 1928, Propaganda is Bernays's frank and unsettling account of how public opinion is manufactured. Drawing on the psychological principles of his uncle Sigmund Freud, Bernays argued that mass behavior could be shaped without people knowing they were being influenced — what he called "...
Ratings and reviews
1 review
About the author
Edward L. Bernays (1891–1995) was an Austrian-American pioneer in the field of public relations, referred to in his obituary as "the father of public relations." A nephew of Sigmund Freud, he was among the first to apply the psychology of the subconscious to the manipulation of public opinion, and was named one of the hundred most influential Americans of the twentieth century by Life magazine.
Edward L. Bernays (1891–1995) was an Austrian-American pioneer in the field of public relations, referred to in his obituary as "the father of public relations." A nephew of Sigmund Freud, he was among the first to apply the psychology of the subconscious to the manipulation of public opinion, an...
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
