Janice Welch is an automation consultant and the founder of Brightwork Operations, a firm that helps small businesses and solo entrepreneurs put AI to work on their most repetitive tasks. For more than fifteen years, she ran a marketing operations company serving hundreds of small businesses, where she built her reputation on a simple observation: the owners she met weren't short on talent or effort—they were short on time, and most of that time was disappearing into work that a machine could do.
After restructuring her own business around automation and watching her team's capacity grow without adding headcount, she began teaching the same methods to other operators. Since then, she has guided more than three hundred small businesses through the transition from manual work to AI-assisted workflows. Her clients range from boutique retailers and tradespeople to law firms and marketing agencies.
Janice is a regular speaker at small business associations and chamber of commerce events, and she writes a widely read newsletter on practical AI for business owners. The ChatGPT Automation Playbook is her first book, born from the recurring request she hears at every workshop: "Just show me exactly what to do." She lives in Richmond, Virginia, where she is currently automating her own inbox, her gardening notes, and anything else that stands still long enough.