The Fundable Business Plan: Write a Business Plan Investors Will Fund

CANDICE HARMON
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About this ebook

The Fundable Business Plan is a detailed, practical guide to How to Write a Business Plan That Actually Gets Funded for readers who want a clear path from understanding the topic to using it confidently in real situations. The book is designed as a structured learning companion rather than a shallow overview: it introduces the core ideas, explains why they matter, then develops them through realistic examples, guided practice, scenario-based explanations, and common mistakes to avoid. Readers are taken step by step from foundational concepts into everyday applications, with each chapter building on the previous one so the material feels progressive, usable, and easy to revisit. The main areas of focus include Why Most Business Plans Fail to Get Funded, The Investor's Mind: What VCs and Angels Actually Look For, Laying the Foundation: Market Research and Validation, Three Startups That Nailed Their Plans, Crafting a Compelling Executive Summary, Choosing the Right Business Structure and Legal Framework, The Top 10 Projections Mistakes That Kill Deals, Building Financial Projections That Investors Trust, The Complete Pitch Deck Checklist, When to Use a One-Pager vs. Full Business Plan, giving the book a concrete learning arc that moves from orientation and confidence-building to applied communication, problem solving, and independent practice. The writing style is direct, supportive, and accessible, making the book suitable for self-study, classroom reinforcement, professional development, or personal improvement. It emphasizes practical understanding over abstract theory, so readers can immediately connect the lessons to conversations, decisions, habits, and challenges they are likely to face outside the page. By the end of the book, readers should have not only a stronger grasp of the subject, but also a collection of repeatable strategies, useful language patterns, mental models, and practical routines they can continue applying after they finish reading.
The Fundable Business Plan is a detailed, practical guide to How to Write a Business Plan That Actually Gets Funded for readers who want a clear path from understanding the topic to using it confidently in real situations. The book is designed as a structured learning companion rather than a shal...

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About the author

Candice Harmon is a venture advisor, startup finance instructor, and former early-stage investor with fifteen years of experience evaluating and building fundable businesses. She has reviewed more than 2,500 business plans across SaaS, healthcare, fintech, and consumer products, and has advised over 100 founders who have collectively raised more than $400 million from angel investors, venture capital firms, and strategic corporate partners.


She began her career as an analyst at a top-tier venture capital firm in Boston, where she evaluated deal flow across enterprise software and digital health. After six years on the investor side, she transitioned to working directly with founders, serving as the head of startup programming at a major accelerator program where she designed the curriculum that helped early-stage companies refine their pitches, build financial models, and close their first institutional rounds.


Candice has taught business planning and fundraising workshops at Harvard Innovation Labs, MIT Sandbox, and General Assembly, and she is a regular speaker at SXSW, TechCrunch Disrupt, and the Venture Capital Summit. Her writing on fundraising strategy, unit economics, and founder-investor dynamics has appeared in *TechCrunch*, *Forbes*, and *Entrepreneur*. She is the author of two previous books: *The Resilient Founder* and *Pitch Ready: A Workbook for Startup Fundraising*.


She lives in Portland, Oregon, where she advises a portfolio of early-stage companies and serves on the board of the Oregon Entrepreneur Network. When she is not working with founders, she competes in trail ultramarathons and teaches financial literacy to high school students through a local nonprofit.

Candice Harmon is a venture advisor, startup finance instructor, and former early-stage investor with fifteen years of experience evaluating and building fundable businesses. She has reviewed more than 2,500 business plans across SaaS, healthcare, fintech, and consumer products, and has advised o...

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