Not everything that exists gets seen. Businesses, services, products, and places increasingly depend on platforms to become discoverable in the first place. This book explores how visibility became an essential part of participation in modern life—and why being found now matters almost as much as existing.
Not everything that exists gets seen. Businesses, services, products, and places increasingly depend on platforms to become discoverable in the first place. This book explores how visibility became an essential part of participation in modern life—and why being found now matters almost as much as...