Platforms bring countless alternatives into the same space. Sellers, services, products, and providers become visible beside one another, competing for attention, trust, and selection under conditions they do not control. This book explores how platforms transformed competition by becoming the marketplaces where modern choices now compete.
Platforms bring countless alternatives into the same space. Sellers, services, products, and providers become visible beside one another, competing for attention, trust, and selection under conditions they do not control. This book explores how platforms transformed competition by becoming the ma...