Brian Otto is a small business consultant, speaker, and writer who has spent more than fifteen years helping independent businesses use practical technology to grow. He started his career in retail, where a two-person team handled everything from inventory to email marketing — the kind of operation where every hour saved matters. That experience shaped the philosophy behind this book: technology should do the repetitive work so owners can spend their time on the work that actually grows the business.
Since moving into consulting, Brian has guided more than three hundred small businesses — retailers, contractors, medical practices, and professional service firms — through adopting AI in ways that fit their budget and their team. He works with chambers of commerce and Small Business Development Centers to lead hands-on workshops, and he speaks at regional business conferences on practical AI adoption.
His writing focuses on workflows rather than theory: how a plumber can respond to reviews faster, how a salon can book more appointments with better follow-up, how a boutique owner can publish a week of content in a single sitting. When he isn't consulting or writing, Brian tests new AI workflows on his own small business projects, mentors first-time founders, and hikes with his family.