SUH YOON LEE, "the guru to the rich," has analyzed both the wisdom in Asian classical texts and 100,000 case studies to discover how to become truly rich. Starting in her mid-twenties, she published books about the mindset of becoming wealthy and prominent weekly publications in Korea began seeking her out for interviews, ultimately increasing her fame as a "teacher to the wealthy." She has advised most of the founders and the first generations of the largest conglomerates in Korea, some of which have grown into globally renowned corporations. She has consulted with numerous owners and top executives of the top 100 companies in Korea.