In an era of AI, rapid technological change, workforce uncertainty, and declining trust, excellent internal communication has never mattered more.

This second edition of Excellence in Internal Communication Management offers communication professionals, organizational leaders, managers, educators, and students a research-based, accessible guide to building communication systems that inform, connect, engage, and empower internal stakeholders.

Drawing on scholarship from public relations, organizational communication, management, leadership, and ethics, the book explains how excellent internal communication works. Thoroughly updated for today’s workplace, this edition addresses artificial intelligence, computational analytics, digital and hybrid work, psychological safety, organizational listening, and changing employee expectations. Practical cases, evidence-based recommendations, and validated measurement scales connect research directly to practice.

Readers will learn how to:

Design strategic, ethical, and employee-centered internal communication;
Build trust, engagement, relationships, and supportive organizational cultures;
Communicate effectively through organizational change and emerging technologies;
Evaluate internal communication using meaningful measures linked to organizational outcomes (full, ready-to-use measures are offered in the Appendices).

Whether used by practitioners, students, or in executive development, this book provides a practical roadmap for advancing internal communication and organizational effectiveness in a rapidly changing world.

Shannon A. Bowen