Scott Woolley

Scott Woolley is a seasoned entrepreneur, dealmaker, and storyteller whose career has spanned nearly every angle of the retail and entertainment world. Pitch Sell Sold marks his third major release -- following his popular family cookbook Cooking for the Family and his inspirational memoir From Ordinary to Extraordinary -- each reflecting a different chapter of a life spent creating, building, and reimagining what's possible. Scott began his journey in entertainment at an unusually high altitude -- working for Led Zeppelin -- an experience that sparked his lifelong passion for creativity, production, and big-stage thinking. From there, he carved out a career unlike any other. He has pitched to -- and sold numerous products in various industry's into -- virtually every major retailer in North America. He's created national TV shows, landed multimillion dollar sponsor- ships across radio, film, and motorsports, and even pitched and sold ideas to NASA and the President of the United States. What sets Scott apart is his rare three-sided perspective: he's been the seller chasing the deal, the marketer shaping powerhouse campaigns for global Fortune 500 brands, and the buyer himself, having built and operated a chain of upscale gourmet grocery and liquor stores. That combination gives him an instinctive understanding of how business really works--from the boardroom to the shelf to the customer's hand. With more than 150 entertainment awards, including four Emmys; over 1,400 episodes of national television produced; and the Ernst & Young Entrepreneur of the Year award to his name, Scott's career reflects a relentless drive to turn ideas into realities. His deep experience in business planning, brand building, and product distribution--even from his earliest days stocking shelves in his father's stores--has given him an unmatched understanding of how a pitch becomes a product, how a product becomes a brand, and how a brand becomes a national success. Ever curious, ever building, Scott continues to reinvent, create, and push boundaries--one idea, one company, and one story at a time.