Rob Collie

At Microsoft, Rob Collie led engineering teams for Excel before helping build Power BI from the ground up - and redefining an industry in the process. He founded P3 Adaptive to take that disruption to the business world - then wrote three bestselling books to make sure nobody got left behind. Now, in the age of AI, P3 is doing it again: real solutions for real companies, no hype, no gatekeeping. Rob writes the way he consults: direct, specific, and allergic to jargon.