Rachel Filene Seidman

Rachel Federman works for nonprofit organizations as a day job but is also the lead singer of NYC indie-pop band Dimestore Scenario, which is well known for its unpredictable performances in the downtown New York bar scene. Rachel's penchant for “girly drinks” brought her years of criticism before the drinks finally attained mainstream acceptance. She has written for a range of publications, including Advertising Age, and lives in Brooklyn, NY.