A television producer with a Ph.D. in Theology, Phil Cooke advises many of the largest and most effective non-profit and faith-based organizations in the world. He%u2019s appeared on MSNBC, CNBC, CNN, Fox News Network, and his work has been profiled in the New York Times, The Los Angeles Times, and The Wall Street Journal. Christianity Today magazine called him a %u201Cmedia guru%u201D and his previous book Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don%u2019t is changing the way religious organizations and non-profits engage the culture.