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Martin Eisend
Martin Eisend is a German marketing professor at the European University Viadrina in Frankfurt.
Ebooks
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
$55.65
$48.42
Glaubwürdigkeit in der Marketingkommunikation: Konzeption, Einflussfaktoren und Wirkungspotenzial
$49.95
$39.46
Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre
$29.99
$16.19
Marketingkommunikation: Grundlagen, Wirkungsweise und Anwendung
$29.99
$16.19
