Mark Leslie Lefebvre has worked in the publishing in industry since 1992, is a former President of the Canadian Booksellers Association, and was the Director of Self-Publishing and Author Relations at Kobo for six years, where he created Kobo Writing Life. Lefebvre regularly draws upon insights from his decades of bookselling, writing and publishing experience, to shares the challenges, quirks and tricks that are important for helping author leverage long term writing and publishing strategies to their own advantage.