Mario Lurig has been a Kickstarter project backer since November of 2009 and successfully completed his first project in December of 2011, raising 1700% of his original goal. Mario combines his personal experience as both a backer and project creator with research in behavioural economics, pricing strategies, and marketing tactics to put together an invaluable resource for future project creators. Unlocking Kickstarter Secrets is Mario's fifth book.