KEITH WARD

Keith Ward is the Director of the Marketing Accounting Research Centre at the School of Management, Cranfield Institute of Technology.

Ebooks

Marketing Finance

Strategic Management Accounting

Strategic Management Accounting

Designing World Class Corporate Strategies

Marketing and Finance: Creating Shareholder Value, Edition 2

Marketing Due Diligence: Reconnecting Strategy to Share Price

Financial Aspects of Marketing

Extraordinary Performance from Ordinary People

Marketing Due Diligence: Reconnecting Strategy to Share Price

Extraordinary Performance from Ordinary People

Marketing and Finance: Creating Shareholder Value, Edition 2