Jules Pretty OBE is Professor of Environment and Society and Head of the Department of Biological Sciences at the University of Essex, UK, and Chief Editor of the International Journal of Agricultural Sustainability. His works include The Earth Only Endures (2007), The Earthscan Reader in Sustainable Agriculture (2005), The Pesticide Detox (2005), Agri-Culture (2002), The Living Land (1998), Regenerating Agriculture (1995), The Hidden Harvest (1992) and Unwelcome Harvest (1991).