A Bold, Human-Centered Guide to Leading Change That Actually Works

What if your biggest barrier to change isn't strategy, but humanity?

In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back—with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic “transformation,” and surface-level solutions.

The truth? Most change fails because people resist what they don't trust—and leaders aren't willing to change themselves first. That's where this book begins.

Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes readers inside one company's brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love—not fear.

Inside, you'll discover:

Why most change efforts collapse—and how to fix them
Real stories of failure, ego, and redemption from the authors' own leadership team
A people-first framework to lead adaptive change in any organization
The change principles that build trust, accountability, and forward momentum
How to confront resistance, navigate chaos, and make love your change strategy

If you're leading change (or trying to survive one), this book is your roadmap. Raw, honest, and transformational—Love as a Change Strategy is the leadership reset we all need.

Jeffrey F. Ma