Edward Bok

Edward William Bok was a Dutch-born American editor and Pulitzer Prize-winning author. He was editor of the Ladies' Home Journal for 30 years (1889-1919). Bok is credited with coining the term living room as the name for a room of a house that had commonly been called the parlor or drawing room. He also created Bok Tower Gardens in central Florida. In 1882 Edward Bok began work with Henry Holt and Company. In 1884 he became involved with Charles Scribner's Sons, where he eventually became its advertising manager. From 1884 until 1887 Bok was the editor of The Brooklyn Magazine, and in 1886 he founded the Bok Syndicate Press.