Dr. Kota Sreenivasa Murthy, Associate Professor, Department of Management, School of Commerce and Business Management, Central University of Tamil Nadu, holds Ph.D. from prestigious Sri Venkateswara University, Tirupati. As an active researcher, he is particularly interested in areas such as Accounting, Finance, Banking and Entrepreneurship. He has published 2 books and more than 25 research papers in reputed National and International journals to his credit. He has participated more than 50 national and international seminars, conferences and workshops, etc. He got short term doctoral fellowship from ICSSR, New Delhi. He is an Editorial Board Member and Reviewer of Various National and International Journals. He has total work experience of 22 years in teaching Accounting, Finance and Management subjects at UG and PG Level.