David S. Duncan

David Duncan began his career at McKinsey & Company, then joined Clayton Christensen's advisory firm when it was still a startup, helping to build and lead it through its acquisition for more than $100 million. He is currently a Partner at Disruptive Edge, an AI-native consulting firm. He is the author or coauthor of three books: The Secret Lives of Customers, the Wall Street Journal bestseller Competing Against Luck (with Clayton Christensen), and Building a Growth Factory. He has also written numerous articles for Harvard Business Review, exploring topics such as strategy, innovation, organizational transformation, and understanding customers.