David Aaker

David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.

Ebooks

Aaker on Branding: 20 Principles That Drive Success

Building Strong Brands

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Managing Brand Equity

Brand Leadership: Building Assets In an Information Economy

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

Brand Relevance: Making Competitors Irrelevant

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Aaker on Branding: The Playbook to Building Strong Brands, Edition 2

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

Spanning Silos: The New CMO Imperative

Strategic Market Management: Edition 12

Three Threats to Brand Relevance: Strategies That Work

Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln