Dale L. Roberts

Dale L. Roberts is a bestselling author, award-winning content creator, and trusted voice in the self-publishing space. With over 50 books and 43 literary awards to his name-including five for this very book-he has built a thriving author business by mastering the art of discoverability. As the founder of the Self-Publishing with Dale YouTube channels, with more than 123,000 subscribers combined, Dale has helped thousands of indie authors improve their metadata, choose winning keywords, and leverage Amazon's algorithm for better visibility. From his early experiments with backend keywords to managing high-performing Amazon Ads campaigns, Dale has learned what works and what wastes time, so you don't have to. His no-fluff approach will help you turn searches into sales and keep your books discoverable for years to come.