Becky Rapinchuk

Becky Rapinchuk is the creator of the Clean Mama Routine and the founder of Clean Mama®, a trusted lifestyle brand that helps women keep a clean, calm home without overwhelm. As a busy mom of three, Becky understands firsthand the challenges of managing a home alongside real life, which is why she developed her simple, effective system built on consistency, structure, and realistic routines.Becky is the author of Simply Clean and three other bestselling books that have helped hundreds of thousands of readers simplify their homes and reduce the mental load of housekeeping. Through CleanMama.com, her highly engaged email community, and her social platforms, she reaches millions of women each month with practical cleaning strategies and homekeeping systems.Her approach focuses on doing a little each day to maintain a home that feels peaceful, manageable, and lived in--not perfect. Becky's work has been featured in national media-- Martha Stewart Living, Real Simple, Better Homes & Gardens, Family Circle, and more--and her product lines, digital programs, and membership community (Homekeeping Society) have helped redefine modern homekeeping for today's busy families.