ANDREW POTTER is the coauthor of the international bestseller The Rebel Sell. A journalist and writer, he holds a Ph.D. in philosophy from the University of Toronto, and he is a former assistant professor at Trent University in Peterborough. He has also taught at the University of Toronto and the University of Quebec at Montreal. He was previously a public affairs columnist with Maclean’s and an editor with Canadian Business magazine. He is now Associate Professor at the Max Bell School of Public Policy at McGill University.