Global Entrepreneurship Amidst Change is a timely and insightful book that explores how entrepreneurs can navigate uncertainty, disruption, and rapid digital transformation in today’s global economy. This book provides a comprehensive understanding of global entrepreneurship, highlighting the real challenges faced by business actors in the digital era and the strategic adaptations required to remain competitive and resilient.

What sets this book apart is its strong connection between theory and practice. In addition to presenting up-to-date entrepreneurial concepts, it features compelling case studies of Indonesian MSMEs that have successfully entered and competed in global markets. These real-world examples offer valuable lessons on innovation, adaptability, and sustainable business transformation.

Designed as an essential reference for entrepreneurs, academics, and students, this book delivers practical insights in a clear and accessible manner. It is an ideal resource for anyone seeking to understand and succeed in the increasingly interconnected world of global entrepreneurship.

Ainun Nazriah