Break Through The Noise: The Nine Rules to Capture Global Attention

Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

This is more than a marketing book—it’s a playbook for capturing global attention:

• The Nine Rules of Shareability: Learn the nine-step framework Tim Staples uses to make content go viral, launching products and services without a massive ad spend.
• Master the Algorithms: Go behind the scenes to see how to make YouTube, Facebook, and Google's systems work for you, not against you.
• Scalable Word-of-Mouth: Discover the science of "shareability" and turn your audience into brand ambassadors who spread your message for free.
• Real-World Case Studies: See exactly how these rules helped launch a global brand with Cristiano Ronaldo, took a pet food company to an IPO, and made Cricket Wireless a social media giant.