Cult Status: How to Build a Business People Adore
Jul 2020 · Hardie Grant Publishing
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272
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About this ebook
Consumers are changing, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs think differently, and Cult Status will show you how you can too.
Enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that gives them the best chance of getting through difficult times to build a long-term, sustainable success?
Tim Duggan, co-founder of one of Australia’s most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.
Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoe Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this book you’ll discover:
Enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that gives them the best chance of getting through difficult times to build a long-term, sustainable success?
Tim Duggan, co-founder of one of Australia’s most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.
Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoe Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this book you’ll discover:
- The 7 Steps to building a business with cult status
- The one thing you should do before starting something new
- Why every business of the future needs to balance profit and purpose together
- How to have just as much impact working inside a company as you can from outside
- The leadership trait every new leader needs
- How to create a passionate community that will rally around you in tough times
- 14 practical exercise you can do today to set up for success tomorrow
Consumers are changing, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs think differently, and Cult Status will show you how you can too.
Enough has been written about huge cult brands founded last century – Nike, Apple, Red ...
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About the author
Tim Duggan is a new media entrepreneur who has co-founded several digital media ventures, most notably Junkee Media – Australia’s leading Millennials digital publisher. In 2018, industry organisation Mumbrella named Junkee Media Large Publishing Company of The Year. Junkee’s content agency, Junkee Studio, helps leading global brands like American Express and Qantas tell and share their stories. Tim began his career as a music journalist for Rolling Stone. He sits on the boards of Hello Sunday Morning, a tech start-up working to change people’s relationship with alcohol, and the Griffin Theatre Company, Australia's new writing theatre. Tim lives with his partner, Ben, and dog, Winnie, in Sydney.
Tim Duggan is a new media entrepreneur who has co-founded several digital media ventures, most notably Junkee Media – Australia’s leading Millennials digital publisher. In 2018, industry organisation Mumbrella named Junkee Media Large Publishing Company of The Year. Junkee’s content agency, Junke...
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