The Client Magnet: Attract Your Ideal Clients and Keep Them for Life

· JANICE EVERETT
Ebook
194
Pages
Tools
Eligible

About this ebook

The Client Magnet is a detailed, practical guide to The Consultant's Guide to Winning and Keeping Clients for readers who want a clear path from understanding the topic to using it confidently in real situations. The book is designed as a structured learning companion rather than a shallow overview: it introduces the core ideas, explains why they matter, then develops them through realistic examples, guided practice, scenario-based explanations, and common mistakes to avoid. Readers are taken step by step from foundational concepts into everyday applications, with each chapter building on the previous one so the material feels progressive, usable, and easy to revisit. The main areas of focus include Where Great Consultants Lose Work, The Right-Fit Compass, Niche or Noise, The 90-Day Pipeline Plan, Anatomy of a Signed Proposal, The Price Conversation, The Moment They Say Yes, The First 90 Days, The Trust Ledger, The Story of Value, giving the book a concrete learning arc that moves from orientation and confidence-building to applied communication, problem solving, and independent practice. The writing style is direct, supportive, and accessible, making the book suitable for self-study, classroom reinforcement, professional development, or personal improvement. It emphasizes practical understanding over abstract theory, so readers can immediately connect the lessons to conversations, decisions, habits, and challenges they are likely to face outside the page. By the end of the book, readers should have not only a stronger grasp of the subject, but also a collection of repeatable strategies, useful language patterns, mental models, and practical routines they can continue applying after they finish reading.
The Client Magnet is a detailed, practical guide to The Consultant's Guide to Winning and Keeping Clients for readers who want a clear path from understanding the topic to using it confidently in real situations. The book is designed as a structured learning companion rather than a shallow overvi...

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About the author

Janice Everett is a consultant, speaker, and author who has spent more than twenty years helping professional services firms and independent consultants build practices that attract the right clients and keep them for life. After a decade leading client engagement teams at a global management consultancy, she founded Everett Advisory Group in 2010, where she has guided hundreds of consultants through the transition from doing excellent work to building excellent businesses.


She is known for a direct, practical style that strips the mystique from marketing and turns it into a repeatable system. Her articles on positioning, pricing, and client retention have appeared in business and professional publications, and she speaks regularly at association conferences and industry events across the United States and Europe. She holds an MBA from the Kellogg School of Management at Northwestern University.


Her own practice is the proof of her methods: built almost entirely through referrals from long-term clients in healthcare, financial services, and professional services, it has maintained a client retention rate above ninety percent for more than a decade.


Janice lives in Chicago with her husband and two children, where she is an active mentor in local business incubators and a relentless champion of the idea that consultants can build a thriving practice without sacrificing their autonomy, their integrity, or their evenings.


Readers are warmly invited to continue the conversation. Visit janiceeverett.com for free templates, a monthly newsletter, and details on her workshops and advisory programs, or connect with her on LinkedIn, where she shares one practical insight for consultants each week.


Janice Everett is a consultant, speaker, and author who has spent more than twenty years helping professional services firms and independent consultants build practices that attract the right clients and keep them for life. After a decade leading client engagement teams at a global management con...

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