About this ebook
This book collects research studies connecting Finance, Marketing and Operations to Sustainable Business. Readers can find the output of scholars’ efforts worldwide, from Latin America to Asia through Europe and Africa. Each chapter addresses the challenges to making business sustainable through several lenses, e.g. using various research methodologies, focusing on several geographical locations, or examining one or more specific businesses and industries. This book targets several audiences: Students looking for insights into interdisciplinary studies bridging business and sustainability; research scholars; and practitioners, who will find helpful research findings to steer their decision-making towards more sustainable business. Sections include Environmental Protection; Marketing and Consumer Insights; Local and Global Operations; Organizational Culture; and Human Capital.
This book collects research studies connecting Finance, Marketing and Operations to Sustainable Business. Readers can find the output of scholars’ efforts worldwide, from Latin America to Asia through Europe and Africa. Each chapter addresses the challenges to making business sustainable through ...
Discover more
About the author
Dr. Giuseppe Catenazzo is the Dean of Academics at Helvetic Business School and Head of Research, American Institute of Applied Sciences (AUS) in Switzerland. Dr. Mélanie Florence Boninsegni is Assistant Professor at IPAG Business School, Paris, France. Dr. Emmanuel Fragnière, is Professor at HEG Valais/Wallis – University of Applied Sciences in Western Switzerland. Dr. Sajal Kabiraj is Principal Lecturer at the Faculty of Business and Hospitality Management at LAB University of Applied Sciences, Finland, and Adjunct Faculty at AUS, Switzerland. Mr Vedran Milojica is a PhD Candidate at Faculty of Tourism and Hospitality Management, University of Rijeka, Republic of Croatia. Dr. Aleksandra Zając is a Researcher at AUS, Switzerland, and Lecturer at the University of Applied Sciences in Racibórz, Poland.
Dr. Giuseppe Catenazzo is the Dean of Academics at Helvetic Business School and Head of Research, American Institute of Applied Sciences (AUS) in Switzerland. Dr. Mélanie Florence Boninsegni is Assistant Professor at IPAG Business School, Paris, France. Dr. Emmanuel Fragnière, is Professor at H...
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
