Outmarket the Competition: Advanced Marketing Tactics to Drive Growth and Profitability
About this ebook
Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems.
In his book, marketing expert Nick Doyle offers what he calls the "Five-Tactic Marketing Framework,” which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously.
You will learn to
• recalculate marketing budgets to reflect the realities of customer lifetime value;
• select channels and maximize efficiencies for integrated performance marketing campaigns;
• deploy AI and machine learning tools to enhance efficiency, performance, and insights;
• beat the competition and grow market share!
If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company—one of expanded reach, optimized spending, and maximized profits.
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About the author
NICK DOYLE is a successful entrepreneur with proven performance in building e-commerce-based brands. His career began at IBM Global Services in Hong Kong, where he consulted on web analytics and e-commerce for global brands like Ralph Lauren and Cathay Pacific. That work led him to Direct to Policyholder, an e-commerce technology and marketing firm with more than twenty discrete brands, where he served as Managing Director of Marketing and E-commerce, then COO, before assuming the CEO role. The successful acquisition of Direct to Policyholder led to his most recent role as Area President for Arthur J. Gallagher (NYSE: AJG), a Fortune 300 company and one of the largest insurance brokers worldwide.
Throughout his career, Doyle has profitably acquired over a million unique customers. Doyle has formally studied AI and machine learning at Google, Maven, and Singularity University. He is a member of the Young Presidents' Organization, as well as various angel investing groups.
When not thinking about e-commerce, he enjoys spending time with his wife, Kristin, and young son, Theodore.
