Disrupting the Game: From the Bronx to the Top of Nintendo

Name: Disrupting the Game: From the Bronx to the Top of Nintendo
Rating: 4.666666507720947 (30 reviews)

Reggie Fils-Aimé

May 2022 · Sold by HarperCollins Leadership

30 reviews

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240

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About this ebook

WALL STREET JOURNAL BESTSELLER

LESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGEND

Reggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top.

Although he’s best known as Nintendo's iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I'm about kicking ass, I'm about taking names, and we're about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success.

Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams.

As close to sitting one-on-one with the gaming legend as it gets, you will learn:

About the challenges Reggie faced throughout his life and career-from his humble childhood as the son of Haitian immigrants, to becoming one of the most powerful names in the history of the gaming industry.
What it takes to reach the top of your own industry, including being brave enough to stand up for your ideas, while also being open to alternative paths to success.
How to create vibrant and believable visions for your team and company.
How to maintain relentless curiosity and know when to ask questions to shatter the status quo.

WALL STREET JOURNAL BESTSELLER LESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGEND Reggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top. Although he’s best known as Nintend...

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Ratings and reviews

30 reviews

UccioDiPierro

June 3, 2026

Wonder why I ha en't ready this before. Parla del periodo precedente al ritiro poi il cap. riguarda la sua infanzia(upbringing). Emozionante la lettura del colloquio con il presidente Satoru-San proseguirò la lettura al momento futuro infine può essere utile per studenti di ingegneria de industriale THANKS

DY357LX

May 19, 2025

There's some interesting stuff in here but it feels like Reggie has deliberately omitted stories of failure or when things didn't quite go to plan. There could have been an entire chapter on the Wii-U but there was practically nothing. Seriously, Reggie and Nintendo have no thoughts or comments on this monumental flop of a console? Probably better to read something from Shigeru Miyamoto or Mr. Iwata.

DillyBird BK

April 10, 2025

When I was really young, I loved Nintendo for the creative games I got to play, even though I knew nothing about Reggie. In 2017, I went to the Super Mario Odyssey midnight release and met Riggie for the first time. I was wearing a green sweatshirt of a minion from "Despicable Me" dressed up as Luigi. I will never forget Reggie's comment about my sweatshirt where he showed interest in it. After the five years, at the time of writing this review, of Reggie retiring from Nintendo, I have fully realized how much of a positive impact Reggie made on my life, even today. From the age of 9 to today where I am now 26 years old, I still play Nintendo games and I will always want more from Reggie. As of last night, I read the demo of this book through the Google Play Store to get a taste of what this book is about and I can say, this book is the "more" that I want. I can learn so much with this book. As soon as I can, I will be buying a physical version of this book.

About the author

Reggie Fils- Aimé is an award-winning innovator and disrupter who has helped bring the Nintendo DS, the Wii, the Nintendo 3DS, Wii U and the Nintendo Switch to the global marketplace. He joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. He was inducted into the International Videogame Hall of Fame in October 2019 and received the annual Legend Award from the New York Video Game Critics Circle in January 2020. Prior to joining Nintendo, Reggie was Senior Vice President of Marketing at VH1. During his tenure at VH1, he engineered the channel’s redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept 11, 2001 attacks. Since retiring, he has focused his energy on developing the next generation of business leaders. In August 2019, he was named Cornell University’s Dyson Undergraduate Business School Leader in Residence. He also founded Brentwood Growth Partners to help emerging companies scale and enable leaders to create world-class cultures.

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