Automate Your Workday: Save 10 Hours a Week Without Writing Code

Freda Hamilton is an operations consultant and the founder of a productivity consultancy that helps teams eliminate repetitive work without relying on IT backlogs or custom software. Over more than a dozen years in marketing and customer operations, she watched talented professionals lose hundreds of hours a year to the same quiet problem: tasks that nobody wanted to do, said nobody knew how to automate, and that technology could have handled all along. Her work has helped sales teams shorten their follow-up cycles, project managers reclaim their Monday mornings, and finance departments close their books on time for the first time in years.

Freda has delivered automation workshops to hundreds of professionals across marketing agencies, software companies, and nonprofit organizations. Her practical, plain-language approach has earned her a reputation as the person who makes technology feel approachable—she believes the best automation is the one that runs quietly in the background while you get on with the work you were hired to do. She writes a popular newsletter on no-code productivity, regularly shares the real workflows her clients build and the lessons they learn, and speaks at industry conferences about the human side of workplace technology.

*Automate Your Workday* grew out of the questions she heard most often from those clients and readers: Where do I start? Which tools are worth my money? And how do I save real hours without learning to code? Drawing on the workflows that have proven themselves across hundreds of real teams, it distills her consulting practice into a practical guide anyone can follow. Freda lives in Austin, Texas, with her family, where she practices what she preaches—her own calendar runs largely on the workflows in this book.