Imperial persuaders: Images of Africa and Asia in British advertising
Mar 2017 · Studies in Imperialism Book 46 · Manchester University Press
Ebook
256
Pages
About this ebook
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertis...
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About the author
Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire
Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire
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