Radical Product Thinking: The New Mindset for Innovating Smarter
R. Dutt
Sep 2021 · Berrett-Koehler Publishers
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About this ebook
Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.
In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up.
When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation.
Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory.
This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.
In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up.
When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation.
Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory.
This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.
Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.
In the last decade, we've learned to harness the power of iteration to innovate faster—we'v...
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About the author
R. Dutt is an entrepreneur and product executive who has built products in industries such as broadcasting, media, advertising, technology, government, consumer, robotics, and wine. She is the cofounder of the Radical Product movement, which was designed to create vision-driven change. Dutt has participated in four acquisitions driven by the products she built, and she has spoken at conferences such as UX Fest, TiE StartupCon, ProductCamp, ProductTank, and e27 Academy. For the past year, she has served as the advisor to the Monetary Authority of Singapore. Dutt graduated from MIT with an bachelor’s of science degree and master’s degree in electrical engineering, and she frequently travels around the world to deliver workshops and talks.
R. Dutt is an entrepreneur and product executive who has built products in industries such as broadcasting, media, advertising, technology, government, consumer, robotics, and wine. She is the cofounder of the Radical Product movement, which was designed to create vision-driven change. Dutt has p...
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