Global by Design: How to Create Innovations That Scale, Travel, and Transform
About this ebook
To solve wicked problems and seize opportunities in emerging markets, innovators must think and act globally. Thoughtful, innovative solutions can be global in scope and succeed in developing markets while disrupting equivalent, higher-cost products in established ones. But creating the right innovations that can succeed in both places will require a diligent, targeted design process.
In Global by Design, Amos Winter, a pioneering engineering design expert, and Vijay Govindarajan, one of the world's leading thinkers on strategy and innovation, offer a powerful framework for creating innovations that scale across borders, industries, and income levels.
Standing at the intersection of reverse innovation and design thinking, they draw on their deep experience in industry, academia, and government to move beyond theory and provide a practical, disciplined approach to spotting consequential problems, leveraging innovation to solve them, and building an ecosystem that produces high-value, low-cost solutions that have global appeal.
Whether you're a CEO, product leader, engineer, policymaker, or entrepreneur, Global by Design provides the tools and perspectives to turn ambitious ideas into life-changing innovations that matter.
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About the author
Amos Winter is Germeshausen Professor of Mechanical Engineering and director of the K. Lisa Yang Global Engineering and Research (GEAR) Center at the Massachusetts Institute of Technology. GEAR Center focuses on solving technical challenges in poor countries, with notable successes in drip irrigation, water purification, agricultural equipment, and assistive technology. Winter works with the Tata Group, Mahindra, Pepsi, SUEZ, Ferrari, and UNICEF, among others. He has won numerous accolades, including a 2010 R&D 100 Award, considered the Oscar of technological design awards.
Vijay Govindarajan, author of The Three-Box Solution, is one of the world's leading experts on strategy and innovation. He is the Coxe Distinguished Professor of Management at the Tuck School of Business at Dartmouth and a former Marvin Bower Faculty Fellow at Harvard Business School. He is the author of many influential books, including the New York Times and Wall Street Journal bestseller, Reverse Innovation.
