Make Your Own Waves: The Surfer's Rules for Innovators and Entrepreneurs

Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business. Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion--and they relish a challenge.

Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including:

• Learn to swim--the basics set the stage for everything
• Get wet--you can't succeed if you stick to the shore
• Always look "outside"--watch for what's coming or you may miss a better opportunity
• Commit, charge, shred--you have to go all out to be all in
• Never turn your back on the ocean--always stay in touch with the marketplace and the customer
• Stay stoked--desire drives success

Discover the do’s and don’ts for innovators and entrepreneurs that will lead you to success.