Drupal Search Engine Optimization: Drive people to your site with this supercharged guide to Drupal SEO with this book and ebook.

Name: Drupal Search Engine Optimization: Drive people to your site with this supercharged guide to Drupal SEO with this book and ebook.
Rating: 5 (1 reviews)

Ric Shreves

Sep 2012 · Packt Publishing Ltd

1 review

Ebook

116

Pages

Tools

About this ebook

Drive people to your site with this supercharged guide to Drupal SEO with this book and ebook.Key Features

Learn how to create a search engine-optimized Drupal website.
Packed full of tips to help you develop an appropriate SEO strategy.
Discover the right configurations and extensions for SEO purposes.

Book DescriptionDrupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it. Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO. In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.What you will learn

Gain an understanding of how the search engines function.
Develop an SEO strategy for your site.
Select the most effective key phrases.
Configure your Drupal site to be search engine friendly.
The top extensions to enhance your Drupal sites search engine optimization.
Execute a link building campaign.
Develop content that advances your search marketing goals.
What the most important factors to track with Google Analytics are.

Who this book is for

This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website.

Drive people to your site with this supercharged guide to Drupal SEO with this book and ebook.Key Features Learn how to create a search engine-optimized Drupal website. Packed full of tips to help you develop an appropriate SEO strategy. Discover the right configurations and extensions for SEO pu...

Discover more

Ratings and reviews

1 review

About the author

Ric Shreves is a web applications consultant and tech author. Hes been building websites since the mid-90s and writing about tech for almost as long. Ric specializes in open source content management systems and has written texts on each of the big three: WordPress, Joomla! and Drupal. Ric is the founding partner of water&stone, a digital agency that focuses on new media and online marketing. He works with clients on digital marketing strategy and supervises the SEO implementation team. Ric lives in Bali and divides his time between the island and Singapore.

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and computers

You can listen to audiobooks purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.

Flag as inappropriate