Start-Up Century: Why we're all becoming entrepreneurs - and how to make it work for everyone
James Wise
Nov 2023 · Bloomsbury Publishing
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1 review
Ebook
272
Pages
About this ebook
A fresh look at the boom in entrepreneurship and start-ups and how it's changing the world of work.
Does it feel like everyone you know is thinking about starting a business? That's because they are. In the last few years new businesses have been launched in record numbers, with more of us than ever deciding to go it alone or become entrepreneurs.
Fuelled by new technologies like artificial intelligence and automation, this trend is only just beginning, with traditional firms due to be automated in the same way that farms and factories were in the last few decades.
Start-Up Century explains why this shift is happening, and what it will mean to live in a world where most of us are self-employed, or work in small entrepreneurial endeavours. It details the entrepreneurial frontiers ahead of us, the opportunities to be seized, and products to be built in fields as diverse as robotics to healthcare, energy and construction. And it covers the many challenges that this new way of working presents, setting out ideas and policies to help us close the digital divide, make education relevant again, make our public services more innovative and inspire a new generation to build the solutions the world needs.
In the face of rapid changes to the way we work and the technologies available to us, Start-Up Century sets out an overwhelmingly positive view of how individuals and start-ups, not corporates, will solve the challenges of the twenty-first century.
Authored by James Wise, the venture capitalist and technology commentator, Start-Up Century is packed with personal tales and interviews with everyone from teenage side-hustlers to the CEOs of multi-billion-dollar successes. This is a book for every aspiring entrepreneur, and anyone interested in the policy changes needed to support them.
Does it feel like everyone you know is thinking about starting a business? That's because they are. In the last few years new businesses have been launched in record numbers, with more of us than ever deciding to go it alone or become entrepreneurs.
Fuelled by new technologies like artificial intelligence and automation, this trend is only just beginning, with traditional firms due to be automated in the same way that farms and factories were in the last few decades.
Start-Up Century explains why this shift is happening, and what it will mean to live in a world where most of us are self-employed, or work in small entrepreneurial endeavours. It details the entrepreneurial frontiers ahead of us, the opportunities to be seized, and products to be built in fields as diverse as robotics to healthcare, energy and construction. And it covers the many challenges that this new way of working presents, setting out ideas and policies to help us close the digital divide, make education relevant again, make our public services more innovative and inspire a new generation to build the solutions the world needs.
In the face of rapid changes to the way we work and the technologies available to us, Start-Up Century sets out an overwhelmingly positive view of how individuals and start-ups, not corporates, will solve the challenges of the twenty-first century.
Authored by James Wise, the venture capitalist and technology commentator, Start-Up Century is packed with personal tales and interviews with everyone from teenage side-hustlers to the CEOs of multi-billion-dollar successes. This is a book for every aspiring entrepreneur, and anyone interested in the policy changes needed to support them.
A fresh look at the boom in entrepreneurship and start-ups and how it's changing the world of work.
Does it feel like everyone you know is thinking about starting a business? That's because they are. In the last few years new businesses have been launched in record numbers, with more of us tha...
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Ratings and reviews
1 review
Literary Titan
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February 17, 2025
Start-Up Century is an insightful, well-researched, and inspiring read for anyone interested in the future of work. It’s particularly valuable for aspiring entrepreneurs, gig workers, and business students who want to understand the shifting job landscape. Wise’s enthusiasm is infectious, and his book serves as both a guide and a call to action for those looking to take control of their careers.
About the author
James Wise is a venture capitalist and writer. He has worked with some of the most successful technology companies of the last decade as they've grown from their founders' living rooms to Nasdaq IPOs and is a Partner at Balderton Capital. He has worked as an advisor to UK Parliament, a charity trustee and serves as a member of the UK Government's Industrial Development Advisory Board. He has written about the evolving opportunities and challenges posed by new technologies for The Times, the Guardian and the Telegraph and appeared on the BBC, Sky News and Bloomberg.
James Wise is a venture capitalist and writer. He has worked with some of the most successful technology companies of the last decade as they've grown from their founders' living rooms to Nasdaq IPOs and is a Partner at Balderton Capital. He has worked as an advisor to UK Parliament, a charity tr...
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