Say the Magic Word

A Cozy Urban Fantasy Adventure Filled with Small-Town Magic, Family Secrets, Found Family, and a Little Botanical Chaos

Welcome back to Thistle Hollow, where the coffee is strong, the gossip travels faster than the internet, and magic has a habit of growing where it isn't supposed to.

Wren Calloway thought she had finally found stability.

Her struggling apothecary is thriving. Her daughter Ivy is learning to control the wild botanical magic running through her bloodline. The townspeople are beginning to accept them as one of their own. And for the first time in years, Thistle Hollow feels like home.

Naturally, that's when everything starts getting complicated.

As winter settles over the valley and the annual Winter Solstice Market fills the town with visitors, strange magical disturbances begin spreading beneath the surface. The cursed garden they thought they defeated isn't as dormant as it appears, mysterious energy pulses through the local waterways, and Ivy's curious friends in the Oddities Club are getting dangerously close to uncovering the truth.

Meanwhile, Wren faces a challenge she never expected: her charming but infuriating ex-husband has arrived in town with plans, opinions, and a talent for turning her carefully organized life upside down. As old wounds resurface and new opportunities bloom, Wren must decide whether protecting her family means hiding from the past—or finally confronting it.

When a powerful development project threatens one of Thistle Hollow's most beloved landmarks, Wren and Ivy find themselves at the center of a battle that will determine the future of the town they love. To save it, they'll need magic, courage, community, and perhaps a few carefully chosen words from a very old grimoire.

Because in Thistle Hollow, every secret has roots.

And some roots refuse to stay buried.

Perfect for Fans of:

Cozy Urban Fantasy

Magical Small-Town Fiction

Mother-Daughter Adventures

Practical Magic–style stories

Gilmore Girls vibes with magic

Witch Fiction and Herbal Magic

Found Family and Community

Slow-Burn Romance

Paranormal Mysteries

Coming-of-Age Fantasy

Slice-of-Life Fantasy Series

Enchanted Bookshops and Apothecaries

SAY THE MAGIC WORD is the heartwarming second installment in the Grimoire Girls series—a charming blend of cozy fantasy, magical realism, humor, romance, and supernatural mystery.

If you love Practical Magic, The Very Secret Society of Irregular Witches, Gilmore Girls, Legends & Lattes, and cozy witch fiction, you'll fall in love with Thistle Hollow.

Sometimes the most powerful magic isn't found in a spell. It's found in the people who choose to stand beside you.