Both Sides of the Coin: A Guide to Bitcoin and Crypto Investing for Everyday Investors
About this ebook
In Both Sides of the Coin, two of the world’s leading ETF analysts cut through the hype and hysteria to deliver a clear, grounded guide for everyday investors. From the downfall of FTX to the launch of the first bitcoin ETFs, this book traces the rise, crashes, and resilience of cryptocurrency.
Eric Balchunas and James Seyffart explain how ETFs have transformed crypto investing due to their low fees and diverse exposures. Discover what makes bitcoin unique, how it fits (or doesn’t) in a traditional portfolio, and whether it really can compete with gold as a store of value.
For anyone wondering whether to take the plunge into crypto, this is your essential roadmap.
Let's take a look at both sides of the coin.
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About the author
Eric Balchunas is Senior ETF Analyst at Bloomberg Intelligence, where he leads research on ETFs and passive investing. He co-hosts Bloomberg’s ETF IQ and the Trillions podcast, and is the author of The Bogle Effect and The Institutional ETF Toolbox. A frequent speaker and media contributor, Eric is widely followed in the financial world for his sharp insights on markets and investing trends. His writing has been featured in publications including Barron’s, The Wall Street Journal, Financial Times, and Morningstar, and his ETF research is a mainstay on the Bloomberg Terminal. With an engaged following of more than 400k on X, Eric is one of the most trusted and widely followed ETF analysts in the world.
James Seyffart is an ETF Analyst at Bloomberg Intelligence specializing in crypto, commodities, and thematic ETFs. His data-rich research is regularly published on the Bloomberg Terminal and has been cited in outlets like The Wall Street Journal, Financial Times, Fortune, and CNBC. He’s appeared on top crypto and investing podcasts such as Bankless, Unchained with Laura Shin, and On The Brink. Known for demystifying complex crypto topics, James is also a trusted advisor to asset managers and institutional clients navigating the digital asset space.
Together they are the authors of Both Sides of the Coin: A Guide to Bitcoin and Crypto Investing for Everyday Investors.
