Services Marketing: Text and Cases, Edition 3
Oct 2018 · Bloomsbury Publishing
Ebook
376
Pages
About this ebook
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many d...
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About the author
STEVE BARON is Professor of Marketing at Liverpool Business School, UK and also holds a chair in Services Marketing.
KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK.
TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.
KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK.
TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.
STEVE BARON is Professor of Marketing at Liverpool Business School, UK and also holds a chair in Services Marketing.
KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK.
TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business Sch...
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